A classic case of misdirection...

or, should I say misadvertising that gets my goat is the Volkswagen Beetle ad, which compares its dome-shaped top to the arch used in roman bridges. It extols, and rightly so, the arch as a marvel of architecture, because it retains it's shape even when a lot of pressure is applied to it. They use that to say that the beetle has the highest safety rating.
Here's the catch: The arch was used in bridges that had the pressure applied from the top. A car designed with that principle would no doubt be extremely sturdy if it had heavy objects falling on it from the top.But to the best of my knowledge, a car's most feared adversary is the frontal collision,and it doesn't take a genius to realize that the arch when subjected to lateral force would not only not resist it, but in fact, it would readily succumb to it. Personally,I find it hard to believe that nobody in that ad campaign, and nobody in VW motors realized that the ad, though technically accurate in it's wording was really an ethical lie.